Berry Goods 

Tools Used: Adobe Photoshop · Visual Design · UI Design

Executed a full visual redesign of a homepage for a fictional company, grounded in competitive research and core visual design principles to ensure an interface that is both aesthetically cohesive and user-friendly.

Scope of Work:

• Conducted market research and competitor analysis to inform layout decisions, content prioritization, and branding alignment.

• Created a high-fidelity homepage mockup in Adobe Photoshop, integrating brand-specific elements including logo, custom color palette, navigation system, and product features.

• Focused on color harmony, visual hierarchy, and user flow to deliver an interface that supports usability and brand identity.

• Delivered and presented a final design supported by a clear design rationale, detailing decision-making, feedback integration, and iteration process.

Key Skills Demonstrated:
Visual Design · Competitive Research · Web UI Design · Branding · Adobe Photoshop · Strategic Design Thinking · Color Theory · User-Centered Design

Collaborated as a team to create a homepage design for a fictitious company based on a selected “It’s like...but for..” concept, using Adobe color palette and Adobe Photoshop to design a homepage and logo.

Decided on a name of something in nature to align with the sustainable concept, so we narrowed it down to a fruit and then to a berry.

We took inspiration from the word “Very Good” and developed the company name “Berry” and combined it with “Goods” to represent satisfying products.

Aligning with our company concept and name, the color palette is also intended to base off the color of a berry, which we then narrowed it down specifically to the Proud Berry® coral berry.

The tints, shades and tones of the final color palette are then adjusted to associate with those of the Proud Berry® coral berry